"Within 24 hours" is the line everyone uses and almost nobody explains. Here is the actual timeline, because the promise only makes sense once you see where the work happens.
During the day
Footage is offloaded to a drive twice: once after the ceremony, once after dinner. Selects are flagged on the spot, in gaps, while the moment is still fresh enough to remember which take was the good one. This is the step that saves three hours later.
Stories go out live throughout, roughly one every forty minutes. They are unedited by design. Nobody wants a polished story from a wedding that is still happening.
Midnight to two
Ingest and a rough assembly. No music yet, no colour. The job here is structure: what the reel is about, where it starts, where it ends. Most reels are built on one moment and everything else supports it.
Two to four
Music, then the cut against it. Track choice comes before fine editing because the song determines the rhythm of everything after it. Licensed audio from the platform library, not whatever was playing. That is what stops a reel getting muted in half the world.
Four to six
Colour, captions, export. Captions matter more than people expect: most of your guests will watch on mute, on a phone, in bed.
Morning
Delivered by link. You approve before anything goes on your grid. Nothing is published without you, ever. Then the unedited gallery follows within the week.
Why the deadline is the product
Attention on a wedding is a curve, and it peaks about thirty-six hours after the last dance. Material that arrives in week six is a lovely memory. Material that arrives on the Sunday is a moment everyone is still living in.